For local businesses in India, a Google Business Profile (formerly Google My Business) is a vital tool. It allows your business to appear in Google Maps searches and local map packs, driving foot traffic and direct inquiries. In this guide, we show you how to optimise your profile for maximum local reach.
1. Claim and Verify Your Profile
Visit google.com/business and claim your listing. Follow the verification steps, which usually involve receiving a postcard or video verification code at your physical business location. Ensure your business name matches your actual signage exactly.
2. Keep Business Information Accurate
Maintain accurate operating hours, address, phone number, and website link. If you change your hours during holidays or festivals, update them on your profile so customers do not show up to a closed shop.
3. Collect and Respond to Reviews
Reviews build trust with potential customers and improve your ranking on Google Maps. Encourage satisfied customers to leave a review, and respond professionally to all feedback — both positive and negative.
Regularly post photos of your products, office, or team to your profile. Profiles with photos receive significantly more clicks and driving direction requests than those without.