Search Engine Optimisation (SEO) is the process of improving your website's visibility on search engines like Google. When people search for services you offer, you want your website to appear at the top of the results. This guide covers the absolute basics of SEO to get you started.
1. Keyword Research: The Foundation of SEO
Before writing content, identify what your target audience is searching for. Tools like Google Keyword Planner or Ubersuggest help you find keywords with high search volume and low competition. Focus on long-tail keywords (e.g., "affordable web developer in Patan") rather than generic ones.
2. On-Page SEO Optimisation
On-page SEO involves optimising elements on your website pages. This includes adding target keywords to your page titles (H1), subheadings (H2, H3), and meta descriptions. Ensure your URLs are clean and descriptive, and add descriptive alt tags to all images.
Avoid keyword stuffing! Writing keywords repeatedly in a way that feels unnatural can lead to Google penalising your website. Always write for human readers first, keeping search engines in mind second.
3. Technical SEO and Performance
Google prioritises websites that load quickly and are easy to navigate. Optimize your website speed by compressing images, using clean code, and choosing a fast hosting provider. TechyBoy websites are built with custom, lightweight code to ensure exceptional performance scores right out of the box.